SOCi, Inc., a San Diego, CA-based SaaS enterprise solution for large-scale social media management, closed an $8.5m Series A financing.
The round was co-led by Vertical Venture Partners and Grayhawk Capital with participation from the Stanford University DAPER fund, Peninsula Ventures and Tallwave Capital.
The company intends to use the funds to increase its sales and marketing efforts and to expand its technology development.
Founded in 2012 by Afif Khoury, CEO, and Warren Kay, CRO, SOCi provides brands and digital marketing agencies with a SaaS platform to manage hundreds or thousands of social media pages and scalable solutions for content discovery, asset management, peak-time-scheduling, customer care, lead-generation, reporting and analytics, reputation management and half a dozen other features and functionalities. SOCi is fully integrated with the top social media and reputation management networks such as Facebook, Twitter, LinkedIn, Google+, Instagram, Yelp and others.