Gravity Supply Chain, a Hong Kong-based real-time B2B supply chain and logistics visibility platform, raised $2.5m in funding.
The company – which has to date raised a total of $7.5m from a select group of investors – will use the funds to expand its existing suite of applications and accelerate revenue and customer growth in key target markets.
Founded in 2014 in Hong Kong by CEO Graham Parker and COO Darren Palfrey, Gravity Supply Chain develops a cloud-based supply chain and logistics visibility platform for retail, e-commerce, consumer products and logistics companies to accelerate and streamline the collection, analysis and sharing of real-time data to improve collaboration and decision-making among all supply chain partners anytime, anywhere. It also collects what is happening out in the world – including the latest weather, labour strikes, the impact of natural disasters, providing instant awareness of potential supply chain disruption.
With representation in Hong Kong, Singapore, Australia and South Africa, the new funding round will enable Gravity to continue growing its sales and marketing presence in existing and new markets globally, particularly in North America. In fact, the company will open its first U.S. office in Chicago in June 2017. It will also expand its Technical and Customer Success Teams to service its clients, including companies such as Tigers Global Logistics, a $1+billion global logistics and transportation provider, which has an extensive client base across North America.