Marketing Evolution, a NYC-based marketing measurement and optimization platform provider, raised $4m in venture capital funding.
Zetta Venture Partners made the investment. In conjunction with the funding, Mark Gorenberg, Managing Director at Zetta Venture Partners, will join the company’s Board of Directors.
Led by founder and CEO Rex Briggs, Marketing Evolution provides a SaaS based software platform that leverages AI to put together attribution and real-time optimization and allow in-flight creative rotation, targeting, and media mix changes down to the person-level for both online and offline media.
The company, which as signed more than 50 enterprise customers to date, including marquee brands such as Amgen, Citibank, COX, Timberland, and Warner Brothers, intends to use the capital to expand software adoption and grow operations.