Conversion Logic, a Los Angeles, CA-based media industry’s unified marketing analytics platform, secured $9m in Series A funding.
The round was led by Pelion Venture Partners, with participation from Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, Founder Collective, Revel Partners and TenOneTen.
The companym which has raised $14.1m to date, intends to use the new funds to expand its sales and marketing, data science and engineering efforts.
Led by Brian Baumgart, co-founder and CEO, Conversion Logic Conversion Logic provides enterprise marketers with a cross-channel measurement platform that combines cloud analytics and machine learning to translate data science into actionable insights across the customer journey and reduce friction, adapt, and realize value more quickly.
Since its founding in 2014, the company has worked with brands such as ADT, Microsoft and more.