PebblePost, a NYC-based programmatic direct mail platform provider, secured $15M in Series B funding.
The round was led by RRE Ventures, with participation from existing investors Greycroft and Tribeca Venture Partners, and additional seed funds and strategic angels. In conjunction with the funding, Jim Robinson, Managing Partner at RRE Ventures, will be joining PebblePost’s Board of Directors.
The company intends to use the funds to expand the reach and presence of its new marketing channel beyond retail, into other consumer sectors and B2B, to innovate its 1:1 personalized Programmatic Catalog™ product and launch more channel partnerships with email service providers, e-commerce engines, and CRM platforms.
Led by CEO Lewis Gersh, PebblePost provides Programmatic Direct Mail®, a patent pending digital-to-direct mail platform which aims to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day.
The company’s platform integrates segmentation, campaign management, production, analytics and optimization.