Eversight Receives Investment from Bow Capital

eversight_labsEversight, a Palo Alto, CA-based provider of Offer Innovation software solutions, received a minority investment from Bow Capital.

The amount of the deal was not disclosed.

The company intends to use the funds to continue to expand operations.

Led by Jamie Rapperport, CEO, Eversight provides Offer Innovation software solutions to enable consumer products manufacturers and retailers to discover, test, and deploy promotions. The platform leverages advanced machine learning and innovative use of digital platforms and channels to improve the effectiveness of in-store promotions for both consumer products manufacturers and their retail customers.

The company has served major brands including Coca-Cola, Ferrero, Keurig, Kimberly-Clark, Nestle, and others.



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