Loyalty Prime Raises €1.5m in Series A Funding

loyaltyprimeLoyalty Prime, a Munich, Germany-based SaaS (Software-as-a-Service) loyalty platform provider, raised €1.5m in Series A funding.

Backers included Senovo, Unternehmertum Venture Capital (UVC) and angel investor Alexander Bruehl.

The company intends to use the funds to grow the business across Europe, North America and Asia.

Co-founded in 2014 by Christoph Straub (based in Munich) and Kunal Mohiuddin (based in New Delhi), Loyalty Prime rovides a cloud-based solution to run loyalty programs. Clients include small, medium and enterprise clients, such as Fraport AG, TRW ZF, Preferred Hotels & Resorts.

The company currently has an international team of 60 employees located in Munich (head office), London and New Delhi (delivery centre).



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