Loyalty Prime, a Munich, Germany-based SaaS (Software-as-a-Service) loyalty platform provider, raised €1.5m in Series A funding.
Backers included Senovo, Unternehmertum Venture Capital (UVC) and angel investor Alexander Bruehl.
The company intends to use the funds to grow the business across Europe, North America and Asia.
Co-founded in 2014 by Christoph Straub (based in Munich) and Kunal Mohiuddin (based in New Delhi), Loyalty Prime rovides a cloud-based solution to run loyalty programs. Clients include small, medium and enterprise clients, such as Fraport AG, TRW ZF, Preferred Hotels & Resorts.
The company currently has an international team of 60 employees located in Munich (head office), London and New Delhi (delivery centre).