Armis, a Paris, France-based provider of digital local advertising solutions for physical retailers to grow in-store traffic, raised €1m in its first venture capital funding round.
Backers included Iris Capital, and business angels including Brian O’Kelley (Cofounder & CEO AppNexus), Michael Rubenstein (President AppNexus), Philippe Finkelstein (Founder Cross Partners & ex-Cofounder Altavia), the Family Office Sonorfi, Tatiana Jama (Founder & CEO Selectionnist & ex-CEO LivingSocial France), Paul Taylor (ex-General Manager France & UK Catalina Marketing) and Philippe Ait-Yahia (Cofounder/CEO Synomia & ex-Cofounder/COO of telecom operator Omnicom).
The company intends to use the funds to consolidate its Multi-Local Advertising (MLA) technology and to expand its relationships to food and non-food retailers.
Founded in 2016 by David Baranes and Dan Gomplewicz, Armis provides physical retailers with online advertising technologies based on geolocation, programmatic, big data & machine learning to digitalize local advertising to grow in-store traffic.
The company has 10 employees and is planning to double its headcount in 2017.