Unified, a marketing and analytics technology company, closed a US$10 million growth financing.
Wellington Financial LP, a privately-held specialty finance firm, provided the financial resources.
The company intends to use the funds to continue to expand operations.
Led by Calvin Lui, President and Chief Strategy Officer, Unified provides a marketing and analytics technology platform that connects marketing data sets to optimize investments across the customer journey. Its software and services enable global brands and agencies to tailor messages, and optimize channel investments based on real-time signals and advanced analytics.
The company has offices in New York City, Los Angeles, San Francisco, and Chicago.