Meetrics, a Berlin, Germany-based provider of comprehensive reviews of the quality of digital advert placements, has completed its seven-figure third round of funding.
Backers included ad-tech industry experts Thomas Falk (eValue) and Ronald Paul (Muzungu Capital) and existing investors VC Fonds Technologie Berlin (operated by IBB Beteiligungsgesellschaft) and yabeo Capital.
The company intends to use the funds for further European expansion.
Led by Managing Directors Max v. Hilgers and Philipp v. Hilgers, Meetrics provides solutions to increase the quality of online marketing, evaluate the visibility of online ads, control the ad environment, the target group and protect against fraudulent placements.
It currently measures billions of ad impressions every month for AOL, Condé Nast, RTL and Sanoma, internationally operating advertisers such as L’Oréal, General Motors and P&G; as well as, large agencies such as Omnicom, GroupM and Dentsu Aegis.
The company, which has offices in Berlin, London, Paris and Vienna, now has more than 65 employees.