Bynder, an Amsterdam, The Netherlands-based branding automation company, raised $22.3m (€20m) in Series A funding.
Insight Venture Partners, a New York-based venture capital and private equity firm, made the investment. In conjunction with the funding, Jeff Horing, Managing Director at Insight Venture Partners, will join Bynder’s Board of Directors.
The company intends to use the funds to continue international growth and to support further product development.
Led by Chris Hall, Founder and CEO, Bynder provides SaaS software that allows marketers to create, find and use their content. Through a customized online portal, marketing departments and their agencies can collaborate from any location in order to create, design, share and approve collateral, as well as reshape graphics and videos.
The company, which services over 150,000 users across more than 350 brands around the globe including KLM Royal Dutch Airlines, Logitech and AkzoNobel, has offices across the Netherlands, UK, US, Spain and UAE.