The amount of the deal was not disclosed.
The company intends to use the funds to increase marketing activities and develop new features such us TV-attribution and automated optimization of campaigns.
Co-founded in November 2015 by János Moldvay (CEO) and Ludwig Ostrowski (CTO), AdTriba provides a Saas-based platform that allows advertisers to track, control and optimize their online marketing activities across all digital marketing channels through data science and user journey analysis.
The solution enables an accurate reporting and assessment of every online marketing campaign’s profitability while taking into account the complexity of multi-touch and cross-channel user journeys.
The company currently serves 10 customers including Rebelle, Flyeralarm, Lee, Wrangler, Goertz and Zeit-Verlag, with additional 13 more companies testing the solution.