SoftCube, a Kiev, Ukraine-based e-commerce solution that gathers customer data across multiple communication channels to improve shopping experience, raised $400k in funding.
Backers included Digital Future and other undisclosed private investors.
The company intends to use the funds for marketing and business development activities in the US market.
Founded by Oleg Lesov in 2012, SoftCube provides a solution for personalized merchandising and product recommendations for ecommerce by helping retailers increase sales by 15-20% allowing cross-selling and up-selling. A mathematical model allows the platform to effectively use small amount of customer data to generate recommendations for different products, including niche ones.
The company has served more than 25 customers from many European countries, including Metro Cash&Carry.