Next 14, a Milan, Italy-based data-driven marketing and advertising company, raised €4.5m in its first funding round.
Private investors from the media and advertising sector participated in the round acquired a 23% stake in the company, at a post money enterprise value of €18.5m.
The company will use the funds to continue to expand operations and develop growth initiatives.
Led by CEO Marco Ferrari, CTO Marco Franciosa and CCO Matteo Scortegagna, Next 14 operates:
– Turbo, a programmatic advertising platform led by Claudio Calzolari.
– Zero, which develops and distributes brand entertainment content led by Matteo Scortegagna, and
– Sting, an online platform prima to buy and sell tv ad spaces led by Roberto Calzolari.
The company had a turnover of €5m (+ 200% compared to 2014).