Riverwood Capital sold its stake in the company in the deal, whose financial details were not disclosed.
The investment is aimed to help the company to continue to accelerate the expansion and development of its product portfolio including OnBoard, its programmatic sell-side platform, as well as to deepen relationships with customers and partners.
Founded in 2000 by Amotz Yarden, CEO, SintecMedia provides broadcast management software to over 150 top TV and media companies. Its products manage multi-platform ad sales, traffic, billing, programming and rights, processing over $33 billion in advertising revenue from brands and agencies around the globe.
The company currently has over 800 employees in 12 offices.