Whistle Sports, a NYC-based digital sports media content company and community focused on serving millennial fans globally, raised a Series C funding round of undisclosed amount.
Backers included Tegna Inc., NBC Sports Ventures, Sky and Emil Capital.
The company intends to use the funds to accelerate growth via advertising campaigns for brands including athletic apparel companies, movie studios, food franchises and auto manufacturers, creation of content and social amplification for its existing pro league partners; and expand its data analytics and insights practice.
Led by founder and CEO John West, Whistle Sports creates, curates and delivers sports content for fans and brands across multiple social, digital and TV platforms.
Since its launch in 2014, the company has built an active, global community with sports content creators that today encompasses over 170 million aggregate subscribers, fans and followers.