Matrixx Software, a Mountain View, CA-based provider of a real-time digital commerce platform, received an investment from PLDT Capital.
The amount of the deal was not disclosed.
PLDT Capital is the theinvestment arm of Philippine Long Distance Telephone Company (PLDT) (PSE:TEL).
Led by Dave Labuda, Founder, CEO and CTO, MATRIXX Software provides a real-time digital commerce platform which enables telecom service providers to create and monetize content and services.
In conjunction with the deal, SMART Communications, the Philippines’ leading wireless services provider with 67 million subscribers and a wholly-owned subsidiary of PLDT, has selected the MATRIXX platform to deliver an array of lifestyle services and content that can be individually purchased and customized.
SMART’s customers will manage their mobile account usage and spend, tailor services and choose packages based on their preferences and budgets.