Inmoji, a Boston, MA-based platform that connects brands with consumers on mobile messaging with branded interactive emojis, raised $5m in Series A funding.
The round was led by Dr. John Wigneswaran with participation from angels MIT Sloan School of Management community, including Leonard S. Coleman, Jr.
The company, which has raised $7.5m in total funding, intends to use the capital to accelerate growth of its media network.
Led by Michael Africk, co-founder and CEO, Inmoji leverages branded and clickable icons to connect people with brands including NBC Universal, iTunes, Interscope Records, Starbucks, Ticketmaster, MovieTickets.com and Walmart, discover and share content, locations and links without having to interrupt their conversations.
Messaging platform partners include Tango, Kik, Badoo and MeetMe. In addition to brands and platforms, the company has formed strategic relationships with more than 40 media agencies including Omnicom Media Group, OMD Worldwide and Mullen Lowe.