YouAppi, a San Francisco, CA-based provider of a data-driven mobile customer acquisition platform, raised a $13.1m Series B funding round.
Backers included Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, Altair Capital, and existing investors Glilot Capital Partners, 2B Angels and Flint Capital.
The company, which has raised $18.1m to date, intends to use the funds to expand in China, Japan and other markets and enhance OneRun.
Founded in 2012 by Moshe Vaknin, CEO, YouAppi provides a solution for premium mobile brands to streamline their mobile media buying. The OneRun platform combines machine learning with proprietary predictive algorithms, and cohort technology, to enable apps to find the right customers at the right conversion price across countries and verticals, based on post-install event analytics. The company currently drives customer acquisition via 15,000 campaigns for 450 global advertisers including Baidu, UC Union (Alibaba Mobile Business Group), Sungy Mobile, Apus, NewBornTown, Kika and Bandai Namco, among others.
It has offices in San Francisco and New York in the US, and China, India, Israel, Singapore, Germany and the UK.