User Replay, a Reading, UK-based developer of customer experience management (CEM) software in the cloud, raised $4.7m in funding.
Backers included Longwall Ventures and existing investors Episode 1 Ventures, EC1 Capital and FSE. In addition to funding from investors, User Replay has secured over $350,000 from Innovate UK, the UK’s innovation agency supported by the British Government.
The company intends to use the funds to expand in the US market and increase the pace of product innovation.
Led by John Thompson, CEO, UserReplay has developed a session replay technology that lets eCommerce companies understand and analyze every visitor’s journey through a website, improve conversion rates, find and fix site bugs, resolve customer disputes, recover abandoned baskets and prevent fraudulent transactions online.
It is available as a cloud based or on-premise CEM software.