Vyking, a Berlin, Germany- and London, UK-based video ad serving and content monetization platform, secured €1m in funding.
The backers were not disclosed.
The company intends to use the funds to expand its operations across Europe.
Co-founded by COO Thibault Marion de Procé and CEO Matthew Klimpke, Vyking provides a cloud-based platform that aims to enable publishers to maximize ad revenue from instream, outstream and native video advertising units. The platform’s initial offerings, Vyking 101 and Vyking Direct give both premium publishers and app developers full control over their sales, enabling direct deals between advertisers and publishers, guaranteeing both best volumes and rates. Vyking Direct for Advertisers equips media buyers with direct access to these premium audiences.