PaperG, a San Francisco, CA-based creative management platform for publishers, agencies, and advertisers, secured an additional $5M in funding.
Backers included KLP Enterprise (Pritzker family), Wavemaker Partners, WI Harper Group, along with Brian O’Kelley (CEO of AppNexus).
The company intends to use the funds to expand operations.
Led by CEO Victor Wong, PaperG has developed a technology platform that enables users (publishers, agencies, and advertisers) to generate multiple versions and sizes of an ad creative and streamline the process by automating the ability for brands to build and adapt creative to match individualized audiences in the format most appealing to each.
To date, the company has signed deals with hundreds of agencies, brands and publishers, including Hearst, Charter Communications, and Time Warner Cable.