Madison Reed, a San Francisco, CA-based online hair company, raised $16.1m in Series C funding.
Backers included Comcast Ventures, Shea Ventures, Norwest Venture Partners and True Ventures.
The company, which had previously raised $15.9m, intends to use the funds to expand its television advertising and marketing efforts nationwide.
Led by Amy Errett, CEO and Co-Founder, Madison Reed delivers a personalized, salon-quality hair color experience to home. Launched in 2013, the company offers a personal process with licensed professional colorists and salon quality hair care products free of ammonia, PPD, resorcinol, and other harsh chemicals.