Adara, a Mountain View, Calif.-based provider of global travel data platform, secured $23m in Series C funding.
The round was led by World Innovation Lab (WiL), with support from existing investors August Capital, Morgenthaler Ventures, ONSET Ventures and QuestMark Partners.
The company intends to use the funds to accelerate expansion and product development globally, especially in Asia.
Founded in 2009 and led by Layton Han, chief executive officer, Adara provides a global platform to transform loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers.
The platform ingest first party data from more than 90 global travel brands, including United, Delta, Hyatt, Marriott and Hertz.
The company has 15 offices across the U.S., Europe, Middle East and Asia.