Yozio, an Oakland, CA-based provider of a mobile growth platform, completed a $7m Series A round of funding.
The round was led by Foundation Capital, with participation from existing investors Illuminate Ventures, Webb Investment Network, AME Cloud Ventures and others. In conjunction with the funding, Ashu Garg, general partner at Foundation Capital, will join Yozio’s board.
The company intends to use the funds to accelerate development of its mobile growth platform and expand engineering, sales, marketing, and business development.
Led by Lei Sun, cofounder and CEO, Yozio provides a mobile growth platform featuring attribution, deep linking, optimization, and personalization, which allow customers to acquire a majority of all new users through organic channels such as SEO, email, mobile web, and social media, as opposed to relying on app install ads.
In conjunction with the funding, the company has launched Yozio Deep Link Drill Down, a linking analytics solution that gives growth teams the insight to drive more in-app conversions.