Are You A Human, a Detroit, MI-based creator of a people-based technology platform that allows anyone serving content, ads or services on the web to be sure they’re addressing a real human, closed a $4.2m Series A round of financing.
Backers included Detroit Venture Partners, MDC Dream Ventures, Foundry Group Angels and NCT Ventures.
Led by Ben Trenda, CEO, Are You A Human has developed patented technology that analyzes natural user behavior across millions of sites, collecting authentication data to understand when a user is a human and add them to the whitelist.
It allows publishers, advertisers or service providers to know before a page loads whether or not a visitor is a pre-verified human and not a bot.
Founded in 2011 by Reid Tatoris and Tyler Paxton, the company has raised $5.2M to date.