gameit, a Salt Lake City, UT-based free mobile trivia app that rewards consumers with prizes and shopping deals for engaging with brands, closed a $1.6m seed funding round.
Backers included a number of private angel investors along with DAK Capital.
The funding will be used for customer acquisition, research and development, continued growth and additional brand relationships.
Led by Bryce Johnson, CEO, gameit makes advertising a part of the mobile gaming experience, rather than an interruption, by building trivia games around branded videos and giving consumers a chance to win the featured product. Players are provided with 5,000 free coins from gameit to start, which they can use to gain access to specific games and prizes. With every correct answer, users earn more in-app coins. The top scorer in each game wins the product for free, but everyone who plays gains access to a deal on the item – ranging from 10 to 65 percent off, depending on how well they do in the game.
Future updates to the app will include new game formats with increased social engagement to encourage team play among friends, and enhanced tracking capabilities for brands to measure ROI through consumer engagement and retention.
gameit is available on both iOS and Android for free.