Visa Acquires TrialPay

Visa_LogoVisa Inc. (NYSE:V), acquired TrialPay, a Mountain View, California-based provider of a platform that connects merchants with consumers through targeted promotions.

The amount of the deal, which is expected to be completed in Visa’s fiscal third quarter 2015, pending satisfaction of customary closing conditions including regulatory approvals, was not disclosed.

Visa will integrate TrialPay into its product portfolio as a way to help merchants acquire customers, drive traffic, and increase sales by reaching Visa cardholders with targeted offers.
Additionally, by integrating TrialPay’s technology with existing Visa network assets, merchants receive more customer insights through data and analytics capabilities.

The acquired company has approximately 60 employees.



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