Salesfusion, an Atlanta, GA-based provider of a marketing automation platform, raised $5m in additional funding.
Backers included Noro-Moseley.
The company intends to use the funds to accelerate product innovation and development of the client services organization to support its customer base.
Led by newly named CEO Carol O’Kelley, Salesfusion provides a cloud-based a marketing automation platform for users to attract new opportunities, convert them into customers and nurture them into longer relationships. It integrates to Microsoft Dynamics CRM, Infor CRM, Sugar, Salesforce, and Sage.
The company has offices in the US and UK, and a staff of nearly 100 worldwide.