UrbanStems, a Washington, DC-based startup delivering hand-crafted bouquets on demand, completed a $1.5m round of seed funding.
Backers included Middleland Capital, Sagamore Ventures, NextGen Angels and Great Oaks Venture Capital. In conjunction with the funding, Middleland Capital’s Alex Pessala will be joining UrbanStems’ board.
The company intends to use the funds to continue its expansion into additional cities in 2015, invest in marketing and make new hires.
Launched in Washington, D.C. in February 2014, UrbanStems operates an online same day flowers delivery service expanded to New York City in December 2014. It allows users to order online and through an iOS app – from a selection of exclusive seasonal bouquets, priced from $35 with free delivery and no fees.
The company promises that its supply chain is vertically-integrated and originating from eco-certified farms in South America. Flowers are cut off the stem and arrive in company owned delivery hubs in less than 48 hours.
Founded by former college roommates Ajay Kori and Jeff Sheely, UrbanStems has nine full-time employees.