Metamarkets, a San Francisco and New York-based provider of a real-time analytics platform for the digital media and programmatic marketing areas, raised an additional $15m in funding.
The round was led by Data Collective with participation from media entrepreneur John Battelle and City National Bank as well as existing investors Khosla Ventures, IA Ventures, True Ventures and Village Ventures.
Led by Mike Driscoll, CEO and Co-Founder, Metamarkets provides a SaaS platform that combines several real-time technologies — stream processing, a time-series database and interactive visualization — into a unified SaaS solution built for clients’ data in the $20B programmatic media markets.
The solution allows users to access up-to-the-second data, set alerts on trends, and share live dashboards to internal colleagues and external partners.
The company serves LinkedIn, Financial Times, Twitter and Yahoo among its dozens of clients.