Staq, a NYC and Baltimore-based ad tech startup, secured $2.5m in Series A financing.
The round was led by Genacast Ventures and Core Capital with participation from Kinetic Ventures, Revel Partners and The Hive. In conjunction with the funding, Gil Beyda of Genacast Ventures and Mark Levine of Core Capital joined Staq’s board of advisors.
The company intends to use the funds to expand adoption of the product.
Founded in 2012 by James Curran, CEO, and Mike Subelsky, CTO, Staq develops and provides a collection, reporting, and integrations system for advertisement technology. Its product combines advertisement reporting that enables users to view their campaigns, inventory, audience data, sales pipeline, and analytics from across all of their advertising technology.
The system has integrated into more than 175 technologies among publishers and marketers, including ad servers, RTB exchanges, DSPs, SSPs, audience targeting systems, analytics, CRM and workflow tools.