Opal Labs, a Portland, Ore.-based creator of collaborative planning software for brand marketing teams, raised $8m in its Series A seed funding.
The round was led by Pacific NW-based Madrona Venture Group.
The company, which has closed its previous seed round of $2.1m in November 2013, use the funding to continue to build and deploy its software.
Led by Steve Giannini, president and co-founder, Opal is a cloud-based enterprise software platform designed to simplify the planning and management of a brand’s content across its marketing channels. The planning software allows teams to plan content and collaborate in real-time. It is built for integration with any customer’s existing asset management, content publishing and analytics tools.
Enterprise customers include customers Levi Strauss & Co, Nike, Target, NASA, Nestlé and Burberry.
Opal is available through a licensing agreement.