DWNLD, a NYC-based mobile app publishing platform, has launched while disclosing it raised $2m in funding to date.
Backers include William Morris Endeavor, The Chernin Group and Crunchfund.
Founded in 2012 by CEO Alexandra Keating and Chairman Fritz Lanman, DWNLD provides a platform that enables media companies, brands and influencers to create a native mobile app.
Apps are customizable, with a variety of themes and templates based on publishers’ brands, and fully monetizable through advertising and affiliate linking. Publishers can also manage their apps through the proprietary content management system or in real time via the “preview app”. Once a publisher approves his or her app, DWNLD submits it on behalf of the publisher to the Apple App Store for approval.
The company’s app network currently includes Coco Rocha, Thought Catalog, xoJane, Kristin Cavallari, Song of Style, Molly Sims, fashiontoast, Milk Studios, among 200 other celebrities, YouTube & social media stars, major fashion bloggers, digital media companies and food & design personalities.
FinSMEs
03/09/2014