Box Upon a Time, a London, UK-based designer childrenswear subscription online startup, closed a $260k (£160k) seed funding round.
Backers included Jean-Charles Naouri (CEO and Chairman of Euris and Groupe Casino), Serge Weinberg (CEO and Chairman of Weinberg Capital Partners), and other experienced business angels.
The company intends to use the funds to grow further its user-base and improve its algorithm.
Launched in April 2014 by CEO Nicolas de Rosen, Guy-Louis de le Vingne and Caroline KendalBox Upon a Time operates as a childrenswear personal shopper for busy parents. The company already has 50 official brand partners to send parents a monthly tailor made selection of baby clothes at discounts of up to 60%.