The acquisition aims to enable kaufDA to expand its position regarding mobile, location-based digital catalogs and brochures in Germany.
Founded in 2008 by Christian Gaiser, CEO of the Bonial International Group, kaufDA provides location-based brochure advertising over the mobile and stationary internet, counting more than 5 billion accessed brochure pages to date. Its web portal represents more than 247,000 stationary retail stores from 12,000 German cities and communities. Additionally, kaufDA also incorporates retailers’ offerings on major partner websites such as T-Online.de, RTL.de and Meinestadt.de.
Clients include German retailers, associated groups, brands and media agencies.
The company is majority-owned by Axel Springer with High-Tech Gruenderfonds as an investor. It has additional offices in Chicago, Paris, Barcelona, Moscow and São Paulo.
Led by CEO Michele Arcaro, MeinProspekt makes above-the-line advertising like catalogues and brochures digitally usable to provide the customer with access to offerings of local retail businesses. Advertising partners include the German retail industry, associated groups, brands and media agencies.