InContext Solutions, a Chicago, IL-based 3D virtual simulation tech company, secured $12m in Series D funding.
Backers included Beringea, Plymouth Venture Partners and Hyde Park Venture Partners.
The company intends to use the funds to expand its virtual simulation and research presence worldwide.
Founded in 2009 and led by CEO Mark Hardy, InContext Solutions provides a SaaS-based marquee shopper marketing platform, ShopperMX™, that allows manufacturers and retailers to collaborate over the web within a 3D virtual store simulation. The technology features endless capabilities for testing store, aisle and category layouts, product packaging, in-store marketing or shopper flow within a store to determine which concept is the most effective for generating demand.
The company serves a roster of companies, including global consumer packaged goods companies, chain restaurant companies grocery retailers and mass, drug and value chain retailers in the United States.