Gameface Media Inc., a Boston, MA-based provider of free amateur sporting event photos in the world, secured $2.5m in Series B funding.
The round was led by a group of individual investors including entrepreneurs, hedge fund managers and venture capitalists from Boston, New York and the San Francisco Bay Area.
The company intends to use the funds to make strategic investments in product development, sales, marketing and client services.
Led by CEO David Lavallee, Gameface Media enables brands to connect with event participants by providing free photos of them participating in obstacle races, triathlons, running races, golf, skiing and youth sports.
Its social media technology drives participants to an advertiser’s website or Facebook page where they may be greeted with customized offers aimed at immediate conversion of these visitors into customers. The photos, branded with the company’s logo, may be downloaded, saved and shared on social media outlets for free.
The company works with large event organizers such as the San Francisco Marathon, Warrior Dash and Ragnar Relay.