WideOrbit Inc., a San Francisco, CA-based provider of advertising management software for media companies, acquired Admeta, a Sweden-based provider of solutions for digital programmatic sell-side platforms.
This acquisition is part of WideOrbit’s commitment to expand its digital offering for major media companies and provide a comprehensive media management solutions globally for premium publishers.
The financial terms of the acquisition have not been disclosed. Following it, Admeta will operate as a fully owned subsidiary of WideOrbit.
Founded in 2002 and led by Alexander Edström, CEO, and Ola Tiverman, CTO, Admeta provides yield optimization solutions for premium publishers to improve digital revenue. Its core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID.
Headquartered in Gothenburg, Sweden, with sales representation in New York, Ottawa, Helsinki, Tel Aviv and Prague, Admeta currently works with more than 30 premium publishers in over 20 European countries, including Alma Media, Prisa Digital, Grupa Onet, Agora and MKT Media. It manages over 20 billion impressions per month and is the fourth largest sell-side platform by market share, according to LeadLedger.
Previously in 2014, WideOrbit acquired Fivia, a company based in Paris, France that provides a digital sales and operations platform for premium media, and Abacast, a provider of streaming, live and on demand ad insertion and monetization solutions for digital audio headquartered in Vancouver, Washington.