The round was led by Upfront Ventures, with participation from Advancit Capital, among others.
The company intends to use the funds to build up its presence outside YouTube.
Established in 2012 by Roy Burstin, CEO, MiTú is a media brand dedicated to Latino content for a young and global audience. Its programming covers beauty, food, DIY, home, and health, and it recently launched male pop culture coverage. According to recent figures, it has 400 million monthly video views, 40 million subscribers, and 1,200 video creators.
The company is hiring.
13/12/2012 MiTú Closes Financing