Liquid Grids, a San Diego, CA-based provider of a marketing platform marketing for the healthcare industry, recently completed a Series A investment round of undisclosed amount.
The round was led by Miramar Digital Ventures (MDV).
The company, which has also appointed Daniel M. Bradbury, former CEO of Amylin Pharmaceuticals, as new Chairman of the Board and added Sherman Atkinson, Managing Director of Miramar Digital Ventures, as a Director, intends to use the funds to expand operations.
Led by Malcolm Bohm, CEO, Liquid Grids provides an advanced and predictive intelligence that allows companies to access insights about healthcare consumers.
Through its proprietary analytics engine, the company identifies disease-specific personas to deliver highly targeted, multi-channel advertising campaigns.