Compare Metrics, an Austin, Texas-based provider of Adaptive Commerce navigation and discovery tools, secured $3.8m in follow-on financing.
The round was led by Austin Ventures with participation from existing investors Julie Allegro of Allegro Venture Partners, Bob Greene of Contour Ventures, Capital Factory, Mike Maples Jr. of Floodgate, Brett Hurt of Hurt Family Investments and independent investors Ralph Mack and Adam Ross.
The company, which has now raised $8m, intends to use the funds to expand its client services and product development teams.
Led by Garrett Eastham, CEO, Compare Metrics provides a solution that allows consumers to use their own natural language to express personal preferences and style. A core element of the technology is a dedicated Content Curation team that manually searches for more “human-centric” product criteria and tags it to products. The tool understands and reacts to what consumers want, resulting in increased shopper engagement and conversion.
The company received $4.2m in first round financing in May 2013 (read here).