Chartbeat, a New York City-based provider of real-time analytics platform, raised $3.1m in funding.
The round was led by existing investors Draper Fisher Jurvetson and Index Ventures with participation from Lerer Hippeau Ventures, Freestyle Capital, LAUNCH Fund, SoftTech VC and Lowercase Capital.
The company intends to use the funds to hire new people (read here) and develop new products.
Led by CEO Tony Haile, Chartbeat provides a real time analytics platform for editors, writers, marketers and developers to understand data on their users’ emergent behavior (where users are and what they’re doing, if they are either visiting an old page or reading newest blog posts, if they are writing comments or scrolling down the page) and take real-time decisions and actions at the right time.
Customers include Al Jazeera, TechCrunch, Foursquare, and BarackObama.com.