BrightWhistle, an Atlanta, Georgia-based provider of marketing portfolio management solutions built for the healthcare industry, raised a new funding of undisclosed amount.
Backers included existing investors Eastside Partners, Hamilton Ventures, angel investor Paul Iaffaldano and other new healthcare technology focused angel investors.
The company will use the funds to scale operations and build relationships with a larger number of healthcare systems, especially ACOs and large provider networks.
Led by newly appointed healthcare technology veteran Scott McFarland (COO), Greg Foster (co-founder, CEO and newly named Chairman of the board of directors), Chad Mallory (co-founder, President, and newly named Chief Strategy Officer), BrightWhistle provides a healthcare marketing solution for healthcare providers, payors, pharmaceutical companies, CROs and ACOs to enhance their online profile while identifying and acquiring high value patients and procedures through search and social media. The company also provides a full service outsourced solution and supplies its platform to select marketing agencies to power their marketing campaigns for healthcare clients.
BrightWhistle also has offices in Birmingham and New York.