Yahoo! Acquires Sparq

Sparq, a Seattle, WA-based provider of a mobile marketing platform, has been acquired by Yahoo! (NASDAQ: YHOO).

The amount of the deal was not disclosed. Following the close of the transaction, the company will be terminating the service.

Founded in 2010 by Jesse Chor, CEO, Sparq provides a mobile marketing platform that aims to facilitate the process of turning mobile users into customers by making it easier to buy, share, and consume products, services and content via any device and app.
The company, which employs about ten people, has been backed by Andy Liu, Chris DeVore, John Keister, Founder’s Co-op, and Ackerley Partners.



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