Wisocial Joins b-ventures

Wisocial, a Pesaro, Italy-based developer of a platform that turns a WiFi connection into an online marketing tool, raised €30k in funding from b-ventures.

In conjunction with the funding, the company entered in the 9-month b-ventures acceleration program (based in Parma), which will also provide logistic and professional services and will acquire a 10% stake in Wisocial.

Founded in January 2013 by Martino Massalini, Lorenzo Sorace and Luca Giraldi, the company has developed a platform to give users a free wifi connection and reach customers’ social friends (on Facebook and soon on Twitter, Foursquare or Google+) any time they check-in.
WiSocial collects and interprets information from customers (while protecting their privacy), that users can use to send them customized promotions and newletters.



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