Unbxd, a Bangalore, India-based personalization and digital marketing optimization company, raised $2m in funding.
Backers included IDG Ventures and Inventus Capital Partners. In conjunction with the funding, Venkatesh Peddi, from IDG Ventures and Rutvik Doshi, from Inventus, joined Unbxd’s Board of Directors.
The company, which had previously raised funding from the Indian Angel Network (IAN) in April 2012, intends to use the capital to strengthen its presence in India, Singapore and North America and to expand R&D efforts.
Led by Pavan Sondur, co-founder and CEO, Unbxd provides a product recommendation platform that features search, navigation, merchandizing and analytics solutions for eCommerce companies Unbxd tracks online shoppers in realtime to allow eCommerce sites to deliver unique personalized shopping experiences to their visitors.
It has been used by medium and large ecommerce companies such as Trendin, Carat Lane and CBazaar.
The company is hiring.
FinSMEs
11/10/2013