RCS NEST aims to create a space to exchange ideas and skills as well as to support the launch of new ventures in the new media and marketing online arena. It will focus on projects dedicated to sport, news, services and mobility.
It will suport 15 to 20 initiatives by 2015 via strategic, marketing, business management and tech services.
RCS will provide the space at its headquarter in Via Rizzoli in Milan while Digital Magics will provide its incubation services to back the companies in their early stage.
They will also received funds to execute their business plan, if certain targets are reached.