YD, a London, UK-based and Amsterdam, The Netherlands-based ad tech business, raised €4.6m in Series A funding.
The company intends to use the funds for product development, executive recruitment and international expansion.
Founded in 2008 and led by Mendel Senf, CEO, YD provides “Impulse”, a proprietary in-house programmatic advertising platform that offers real time bidding functionalities allowing advertisers to show personalized ads only to new and existing interested customers. The company has a particular focus on the aviation and telecommunications industries and works with airlines such as Air France-KLM, Transavia, LAN Airlines, Air Berlin, Air Transat and Icelandair as well as with telecommunications companies including T-Mobile, Telekom Deutschland, UPC and YD.
YD currently employs over 60 people and works from 5 offices worldwide.