Boticca.com, a London, UK-based fashion accessories website, raised £2.5m in Series A Financing.
The company intends to use the funds to grow its team, further globalize by entering new markets and offering local language versions of its website, as well as to accelerate its marketing efforts.
Backers included MMC Ventures, French Internet entrepreneurs’ fund ISAI, Turkish entrepreneur Sina Afra, and other individuals from Europe, the Middle East and Asia.
Launched in October 2010 by Kiyan Foroughi, CEO, and Avid Larizadeh, COO, Boticca.com is a curated marketplace that allows customers to connect with, and purchase directly, from professional small and medium brands all over the world. The platform features over 330 creative independent designers and emerging brands, and offers more than 10,000 products (scarves, bracelets, earrings, necklaces, earrings) from 40 countries.
The company currently employs 20 people in London.